What might it cost a Pepsi truck driver to be caught
drinking a Coke while on break? Well, if
he’s in the Pepsi uniform it may just cost him his job. There is such a thing as brand loyalty. A person might say, “Well, I will wear a
Pepsi shirt just as long as I can still drink Coke.” Maybe he would do it for a friend or maybe to
impress someone or maybe because he needed a new shirt, but his brand loyalty
is still Coke. That is how a lot of
people approach Christ. I will take His
name if I can still be the same old me.
What cost Christ?
What does it cost to come to Christ?
Isn’t it free? Yes, Christ paid
the full price of our redemption. It is
paid in full and so it is free. But it
is not like a shirt we can put on just because we need a new shirt or want to
impress someone with our new shirt. When
we put on Christ we are supposed to do so because we have been convicted of the
true need for a change in brand loyalty.
Our original brand loyalty was to self.
We loved the world, the flesh and the devil. We might not have thought about it in those
terms, but those are the terms God uses so they will do. When we have been moved by the Holy Spirit to
see Christ we also are moved by the Holy Spirit to understand that who we are
is wrong and we need a new brand. Peter
said to the people in Jerusalem, “Repent!”
That means to turn away from what has caused the curse on our life – sin
and the love of it – and to turn to Christ.
Paul wrote to the Thessalonians, “How you turned to God from idols to
serve the living and true God.” (1 Thess. 1:9)
The Thessalonians had changed brands. They turned from the
one (repented) and turned to the other.
What does it cost to come to Christ?
It costs us the conviction that we are wrong. It costs us the conviction that our way is
the wrong way. I have heard people who
have said, “Sure I will become a Christian if I don’t have to change.” They don’t understand that coming to Christ
is coming away from something else. They
don’t want to change brand loyalty. They
simple want to have the supposed benefit of having things both ways. The need isn’t to change first. Christ will change us. The need is to see
that we need to be changed. That is the
cost. It is the cost of conviction of
sin and the Spirit’s moving us to repentance.
Even that is free and supplied by God’s grace, but we cannot pretend to
come without it.
William Sleeper wrote the hymn “Jesus, I Come” in which he
makes clear the coming from something when coming to something – Christ.
Out of my bondage, sorrow and night, Jesus, I come, Jesus, I
come. Into Thy freedom, gladness and
light, Jesus, I come to Thee. Out of my
sickness into Thy health, out of my want and into Thy wealth; out of my sin and
into Thyself, Jesus, I come to Thee.
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